PFB Urban Dictionary 1.0 | The Worst Words in Marketing
Join the gals of Pretty Funny Business as they explain words from their lexicon that may leave you scratching your head. Find out more about the NSFW term for being obsessed with something, the worst part of working for a typical agency, and how admin work makes us laugh and spend some extra QT together. Then, we shout out one of our favorite content creators on LinkedIn alongside some spicy comments made on her recent post. In a these unprecedented times, you know you can count on always regretting listening to this podcast!
Podcast Summary
In this podcast, hosts Sydney and Lauren introduce their own "Pretty Funny Business urban dictionary" to their listeners, starting with “pv” - which stands for "pervert." They explain that they use this term instead of the full word because it's more appropriate and is often used to describe someone who is obsessed with something. They also mention their use of the term "pp work" at Emmie, an abbreviation for paperwork, which they use as a joke to describe the tedious paperwork involved in their job. Lauren and Sydney also share their dislike of working with "shitty clients", discuss how they manifested things on Post-It notes, sometimes disrupting lives and breaking up relationships. They also talk about body doubling, which is when they sit on the phone with each other and force each other to work on things they don't want to do.
The conversation then moves to the concept of "eating the frog" and prioritizing tasks based on the most important one, and then turns to non-compete agreements. They talk about how some employees are being laid off yet still expected to abide by their non-compete agreements, which they find unfair. Sydney and Lauren express their dislike for non-compete agreements and suggest that treating employees well is the best way to prevent them from leaving. They conclude by saying that there is enough work for everyone and that non-compete agreements should be canceled in 2023. The podcast ends with some PFB on the streets, focusing on people’s least favourite MOPs terms out there.
Podcast Transcript
Sydney: And we're live.
Lauren: Hello, hello!
Sydney: Hello and welcome to Pretty Funny Business the podcast, I'm Sydney
Lauren: Hi Sydney
Sydney: Every time! It's like you don't know what you're supposed to do right here! This is Lauren
Lauren: And we are pretty funny.
Sydney: Sometimes business. All right. We have a pretty good episode here, I think, in that we just pulled together an agenda in the last 10 minutes.
Lauren: we don't have time. I don't know where people get this time to do everything.
Sydney: I don't either.
Lauren: I think it's because people are writing their podcast stuff for them and they have real money to spend on real editors, designers and producers
Sydney: We love you, Tim. Sorry we don't pay you.
Lauren: our editor didn't even edit the last one
Sydney: you're right, he listened to the whole thing and said “flawless, no notes”. In the relatively short time that we've been working together, have accrued a special language of sorts, mostly just some weird terms that we've picked up and used with each other, and we thought we would just start building a little Pretty Funny Business urban dictionary of sorts, to fill you in on some of these terms we throw around, in case they come up, or in case you think they're hilarious and you would like to adopt them for yourself.
Lauren: I'm gonna start at the very beginning, which is pv and it is slightly inappropriate.
Sydney: This is an explicit podcast.
Lauren: not safe for work, but we did not come up with this. I'm not sure who came up with it, but I will tell you that it has been promoted by my husband pretty significantly. And I think that he got it from Theo Von. He's a comedian now, but he also was on road rules, or real world. I could be wrong though. But anyway. Let's say - you do some Googling - let's say that this is where it came from. So pv is short for, and the more appropriate word for pervert, which is pronounced, not pervert, but more like a real pervert. Pervert. And the reason that I'm starting with this one is because when you and I met in Siesta Key, it was one of the first things that came out of my mouth
Sydney: Wait, I don’t this person yet
Lauren: and I had to be like oh, whoa, whoa, whoa, whoa, whoa, whoa. They don't know that this is like a regular part of my language. Somebody that I'm comfortable with, is going to be like wait, pervert is not like a word that people use, so, so I had to be like: “hi, I'm Lauren”.
Sydney: I call people perverts all the time, sorry!
Lauren: but really we say pv instead of pervert, pervert - it's gotta be Theo cause that's how he talks- but, it's more appropriate: you could be like “oh yeah, they're a real [insert any word] pv”. So like if they like something or are obsessed with something, or a fan
Sydney: You have 200,000 unread emails, are you an email pv?
Lauren: I am an unread email pv. You are a Taylor Swift pv! I'm a Disney World pv
Sydney: sure.
Lauren: So I don't remember what we were talking about, but I sat down and I was like about to be like, oh yeah I'm a real British crime drama pervert, and you would've been like, I'm not going to work with this person. Fair, creep!
Sydney: It's all about being open-minded on that trip, and we made it through.
Lauren: You know? So pv is something that if you have not heard, maybe you'll start to use more of likely, you'll at least know what we're talking about now. This is something I do try to not say with clients, it’s a fine line. I very rarely say the actual word
Sydney: pervert. Yeah
Lauren: Taylor Swift pervert
Sydney: especially when you're talking about a person, that's not good. That's not good. So that's bad vibes.
Lauren: So your bad vibes, right? You're a Taylor Swift pv.
Sydney: Yeah, that's fine.
Lauren: So that's a good one. It's a real good one. And that's probably the original
Sydney: that's where we started the requirement to develop an urban dictionary of our own, so people can communicate with us
Lauren: Ooh I called myself a Lego pv in a LinkedIn post and no one said anything!
Sydney: Oh my God, I forgot that was on LinkedIn!
Lauren: I said how did Lego know that I was the Lego pv of the house? Everyone was like, oh, yeah, she is
Sydney: I'm sorry.
Lauren: She knows. They all know.
Sydney: I'm sorry. That's it. That's the full sentence. I'm sorry.
Lauren: I'm also sorry to my LinkedIn audience, but most of them are choosing to be there and I have noticed those that have chosen to not be there any longer. I just wanna say that.
Sydney: You can't see when someone blocks you on LinkedIn, but you can feel it.
Lauren: Yep. Just felt it right now
Sydney: There's another
Lauren: There goes another
Sydney: Alright. next word in the Pretty Funny Business urban dictionary is I think the one that probably necessitated this the most because it's the one we use the most and that is pp work
Lauren: pp work
Sydney: Which we have talked about maybe, but on a different podcast? But pp work has a fun origin story where someone else we know, named Courtney McAra used it as an abbreviation for paperwork, like written, just paperwork but she just wrote pp work, which I had never seen anyone do before. When Lauren did it to me, this was between you, you and Courtney. She said, pp work, and you were like, wow, pp work. What does that mean?
Lauren: Well, we were talking about paperwork, so I knew what it meant, but I was like that's hilarious. I am absolutely adopting it into my vocabulary, but apparently that was a one and done thing for her. She doesn't always call it pp work. She just had said, the letter P
Sydney: pp work, we think it's hilarious because we hate paperwork. So it's like pp work because it's paperwork, but also it stinks like peepee. So that’s why we use that one together all the time. Can you do some pp work for me? I have some time for pp work. What do you need?
Lauren: Or I have a day full
Sydney: A day full of pp work. I tried to make an Airtable automation. We use Airtable as our CRM - Airtable sponsor it - I tried to make an Airtable automation that I had to turn off because we're using free Airtable and it ran too many times. It was a cowboy that did pp work roundup every Friday, like any SOWs we need to create
Lauren: Did you or did you not do all y'all pp work?
Sydney: it had a cowboy emoji and it said, hey y'all, it's the pp work roundup. Here are all the SOWs to create. There was even some like conditional logic of like, if there is more than one to do, then say here are the [Blank] SOWs to create, otherwise…. I know!
Lauren: You were bored. This is because one of our clients who shall not be named was v slow on their pp work
Sydney: stop the real work in the name of the pp work. So I did a lot of pp work for two days.
Lauren: I don't think v is definitely not our urban dictionary, but V means very
Sydney: Everyone knows that. That's just like a common, that's the world's urban dictionary.
Lauren: I don't know, I learned that from the youth, so there may be people older than us, older than me. I'm much older than you, but older than me even who you know, haven't learned. But the other thing I wanna say about pp work is that I know for a fact that this was in June of last year - June of 2022 - that the original pp work happened, and then I used it in a sentence with Courtney like a couple weeks ago, and she was like, “pp work? What's that?” And I was like, what? No! I was like, hold please. And I had a screenshot that I sent to you about the origination and she's like, wow, I had no idea. I was like: “I told you in that moment, I am adopting that to my vocabulary”. And I did! And it's here!
Sydney: Never in passing would we say that.
Lauren: If I think it's funny, it's mine. Like I will take, I will take it from you but you do need to take the responsibility of this. So thank you Courtney, you might be why we're here right now.
Sydney: Thank you, Courtney. Thanks. All right, next one. You got the next one?
Lauren: No, I closed the doc. Sorry. But maybe you can save them and I'm happy to talk about it.
Sydney: Shitty clients
Lauren: Shitty clients, man.
Sydney: Speaking of not signing your pp work…
Lauren: So this was one of the things that we wrote down about what we hated about working at a typical agency: that you didn't really get to choose your client work. Like whatever pp work was signed
Sydney: was thrust upon you.
Lauren: was given to you as a consultant - “Hey, this is your new client”. Sometimes they are just shitty. Bad!
Sydney: They're not good.
Lauren: So we decided that we were not going to have these types of clients.
Sydney: That's true.
Lauren: so far far so good
Sydney: And I mean, we agreed to not have shitty clients, period. No shitty clients. That's a core tenant of Emmie. But I think that the nature of how we are set up also kind of gives all the consultants first right of refusal. No one has to take a client, you know, we signed this, do you want it? And they can say no. And when you work at an agency, you definitely do not have that flexibility. It is more “what's up? Here's your client! Schedule a kickoff call, bye!” So no shitty clients. Obviously everyone knows what a shitty client is, that is self-explanatory, but this is capital S, capital C, Shitty Clients
Lauren: What do you think makes them?
Sydney: I do think in some respect everyone probably has their own definition of a shitty client. Like there are probably some things that they just really hate working on. But I would say in general, a shitty client is micromanagy, doesn't trust the work that you're doing, or on the other side, is chronically unavailable. You gotta have somewhere in the middle. What do you think?
Lauren: I'm just thinking, you know, obviously if someone listening is a consultant or has been one, that this will be very clear to them, they’ll have the one
Sydney: Oh yeah.
Lauren: I would say like the one that I had that was not great was just rude, just mean. Like why? Why are we here then? Do you want my help or not? You know, it was really, really strange. And then another one that I'm thinking of, it's not my client but someone else's, it's just waiting until the very last second on an urgent email and then, not responding. And then that person who has said that they would take their time to respond to something urgent is now just waiting around. You know, like if you are on the client side of things, please just remember that consultants are humans.
Sydney: We have lives. Yeah. I think my shittiest client, it was maybe not even their fault but the stakeholders I ended up having to work primarily with were in India, so they always wanted to talk to me at like six o'clock in the morning and I was like, I just can't do that. That is not a time that I can, I was also really pregnant - this is not happening for me, I'm not taking a meeting with you at six o'clock in the morning, and that was shitty. And I mean, I couldn't say no. We'd already agreed to do this work and I was their consultant. So that was that.
Lauren: Oh man
Sydney: No bueno. No bueno.
Lauren: Just say no.
Sydney: Just say no. All right. So no shitty clients. Manifesting?
Lauren: I think people know what manifesting is, but for a Pretty Funny Business, when we started things, we did manifest a lot of things on Post-It notes.You better be careful what you wish for because I feel like we have disrupted some lives.
Sydney: That's true.
Lauren: We may have broken up some relationships.
Sydney: That day, the moon was in its orbit and Mercury.
Lauren: in its orbit - I love this!
Sydney: Kristen?
Lauren: we need Kristen Malkovich? Maybe that's our next podcast. She is super into astrology. I don't understand it, I don't have room in my brain for it, but I'm very interested. Tell me more about the moon’s orbit
Sydney: Yes, please tell me about the moon's orbit around mercury in the sun.
Lauren: But there have been some days where I'm like, whoa, can whatever is happening, like calm down.
Sydney: Yeah.
Lauren: Specifically, there's a lot of people who are - lucky for us - interested in consulting with us, but the pp work is slow, man.
Sydney: the clients are slow, but the consultant bench is deep, so do you need help? We have a shockingly good bench of consultants. You would be flabbergasted by the people that wanna work with us.
Lauren: But be fast on your pp work.
Sydney: All right, let's do one more then move on. Body doubling. Body doubling is what Lauren and I have to do with each other sometimes to get through our pp work or other things we don't wanna do, which is when we sit on the phone with each other and force each other to work. If I really need Lauren to do something, then we will just schedule time for body doubling and say, Lauren, use this time to go through all the SOWs in Airtable and tell me which ones have been signed. That's body doubling
Lauren: That time was particularly interesting because I have some travel coming up that's gonna take me out of the office for almost an entire month. And you were really worried cause you thought it was starting and I had not like even acknowledged it and it was a Friday afternoon and you're like, can you please just make sure your Airtable is updated when you go? I was like, guess this is not that trip. I will be back.
Sydney: I thought you were gonna be back, but I thought you were gonna be back for like three days and then you were gone again, and I thought perhaps in that narrow window of time you would not be a hundred percent engaged, so maybe I needed to catch you before it started
Lauren: You know, it is a crapshoot, really. Between health issues, pp work and mental loads
Sydney: You know, Tim and I have started using pp work for life stuff too. Like I have some home pp work I have to do.
Lauren: Yeah.
Sydney: Like the nanny research and just, it's just a lot. I gotta go respond to some candidates. It's a lot.
Lauren: Yeah. Yikes. Yeah. Yikes. I was gonna say something else about the body doubling though, but it's been good I think. Oh, you know what I was gonna say is, there's a concept for this, body doubling has been helpful to just be focused cause they can't really get distracted cause I know you're there, kind of just as an accountability friend, there's a trigger word.
Sydney: Oh
Lauren: Next time it’s going to be trigger words and not urban dictionary - where we just say a word and pass out - but something about like being able to prioritize what you're doing based on if it’s holding anything else back from happening or holding anyone else back, like if I have things to do all day, and one is easy, of course I'm gonna work on that one. But there's one, if I get that done, then it'll allow someone else to get their job done. That's been helpful in prioritizing cause otherwise, I feel like it's always, “eat the frog in the morning” and I'm like, I don’t think I wanna do that. Eat the frog! Isn't that the saying? Hopefully I'm not making this up cuz that's embarrassing. Why is this a saying? I have no idea.
Sydney: I’ve never heard of this before in my life. Are you talking about early bird gets the worm?
Lauren: You know, it's probably related to that because why else is there a frog? Eat the elephant. How do you eat an elephant?
Sydney: Oh, like one bite at a time.
Lauren: Eat the frog first. Yes, this is the thing. Okay. Okay. Okay. What is eat the frog? A dead simple system for productivity minimalism. If it's your job to eat a frog, it's best to do it the first thing in the morning. And if it's your job to eat two frogs, it’s best to eat the biggest one first.
Sydney: Why are we eating frogs?
Lauren: Identify the frog first. Which is your hardest and most important task for the day? Just one, and then you eat it. Do your most important task first thing in the morning. Don't give yourself the chance to put it off for later and then repeat every day. You'll be amazed how quickly small steps taken can add up to - Why are we eating a frog? - productivity consultant Brian? Well, I have to imagine it's Brian, but this article says brein. Brein Tracy named the Eat the Frog Method after a vivid piece of advice from Mark Twain.
Sydney: Okay. Well
Lauren: And then it goes on and on about like - one task? Are you insane? I have dozens of things to say. I don't care about the task. I wanna know why it's a frog that we are eating! That's what I care most about.
Sydney: Firm. Firm, firm. Agree. Okay.
Lauren: All right, well let us know in the comments. Why do you think it's a frog? I don't think we have comments.
Sydney: this time we will. Still got those Ann Handley books. Still interested.
Lauren: One person, if they're listening, will know who they are, did text and say if they could have one. But that is not what the question is
Sydney: You need to email to get a copy of Ann Handley's newest book - email lauren @ emmieco dot com with the subject line: PFB loves Ann Handley. You get a book, there's still time.
Lauren: Oh, and I need your address
Sydney: Put your address in there and then we'll send you the book. It's a free book!
Lauren: I have to pay for shipping, me? You'll get it for free.
Sydney: Okay, well let's move on.
Lauren: Just $6.99 to type up your credit card information, send it right over to lauren@ emmieco dot com. I will need your CVV number.
Sydney: Include your social security number also, that would be very helpful.
Lauren: Just kidding. Don't do it
Sydney: My husband did this and got his identity stolen because he wanted a free Yeti from Dick's Sporting Goods, and that was not a thing that was a scam.
Lauren: $6.99 shipping
Sydney: Could give you the Yeti, but the $6.99 shipping's really gonna send us over the edge. So just put your credit card in right here.
Lauren: Well, someone got free Olive Garden from that, so see, see. How else would you do that ?
Sydney: All right. You wanna talk about non-competes?
Lauren: So we're bringing this up because it feels like people are getting laid- off, but they're still having to abide by their non-compete
Sydney: Yeah.
Lauren: What?
Sydney: And these uncertain times.
Lauren: This is bananas. You wanna tout flexibility and then be like, but just kidding. Like, you're still gonna have to wear these golden handcuffs for the next 12 months.
Sydney: You decided that they can't work there anymore, then I think it's up to them where they go next.
Lauren: So non-competes I think are, are interesting in general.
Sydney: I mean, I thought we decided that non-competes were basically non enforceable
Lauren: Well, some states are completely legal, like California's completely legal. I know that in general Europe it seems has better employee protections - I'm not sure how that works. They are legal in Ohio, which is where I live and I think, whether or not they're enforceable, it still scares a person.
Sydney: It's the tone on the way out: you can't work here anymore, here's some measly severance, also, you can't work for any of our competitors either. We don't want you, but they can't want you either.
Lauren: but what if, I mean, if you're choosing to leave somewhere? Still! I think you should do better! I think it's the FTC that's trying to regulate whether or not they're illegal at all. And people are like, wait a minute, is the FTC the group that can decide whether or not non-competes are legal? So we shall see, unless this has been decided and we're late on it. I think it comes from a place of fear, that someone is going to take something from you or suddenly, especially with consulting where you build really close relationships at a company. The clients aren't necessarily loyal to your company brand, they're loyal to the people that they're working with. And so of course if Sydney were to leave, why wouldn't all of our clients just go work with her? And so it's scary and I think from a small business owner. And then from your point of view, I can't remember what was originally in there? It was like you couldn't work for a client
Sydney: Not just that I couldn't like take the clients, it was that I also could not go work for a current client, they could not hire me full-time. I think it was for a year, but it wasn't just clients I worked with, it was any client of Emmie or that Emmie had done business with in the last year. And I was like, no
Lauren: So I think it ended up basically being that you couldn’t take over the contract or something like that, in that moment. But also my husband was like, you know what, Lauren? If Sydney does something like that, then you must deserve it and I'm on her side. We're not putting a non-compete in here, like a true one, I didn't want an non-compete. They weren't non-competes. It was more of a non-solicit, like please don't leave here and then also take all the business, that would be rude. And Mike's like, “ yeah, that would be incredibly rude! But I don't see her doing that. And if she did, there must be a reason. What did you do? What did you do that she felt the need to leave and take all of your clients with her?”
Sydney: That would be really shitty. It also sounds like a lot of work. I'm not interested, I'm not trying to Jerry McGuire this, this is too much.
Lauren: It is kind of a lot, lots of pp work
Sydney: pp work. You wanna talk about work on pp work?
Lauren: I'm a pp work pv y'all.
Sydney: So here we go.
Lauren: Anyway, so we're canceling them
Sydney: No non-competes. 2023. Get rid of 'em.
Lauren: and maybe just hire people that aren't gonna sollicit
Sydney: you know, I think the thing is just treat your employees well and they
Lauren: and they won't leave
Sydney: can leave with respect. You know, leave.
Lauren: And if you lay them off, like, I'm sorry but that’s on you
Sydney: Yeah, that was your fault. You fucked up here.
Lauren: They can go do whatever they want.
Sydney: Yeah, it's tough. It's tough out there, you know? It's a tough job market. It's tough, so let's just make it less tough. No non-competes 2023.
Lauren: I mean, you know, I was talking with, Travis Scott, I think his company's name is RainierDigital. He's a HubSpot consultant on the West coast, and he's like, you’ve just gotta come from an abundance mindset, there is enough work for everyone. Why are we spending all this time and energy if you're gonna go work for someone else? Well, guess what? I don't wanna work for someone else. I don't even wanna work for myself. I want less work, my friend. I'm not taking any of your stuff. But on top of that, there is enough for anybody. Everybody. If only they would get their pp work done
Sydney: No one wants to create more pp work for themselves. You know what, a lawsuit is the most pp work lawyers are just professional pp-ers.
Lauren: What?
Sydney: Yeah.
Lauren: pp-ers? pp workers might be better.
Sydney: no I like pp-ers the best. That was on purpose.
Lauren: Oh man. All right. Well, Carey Picklesimer - she is very smart. She posts a lot of things about reporting and attribution on LinkedIn. You can follow her for that good content. We love promoting other people's content because we are not creators of it. So it's just hard. Good for everyone else. Good job Carey! What is your least favorite word in marketing, she says. I'll go first. So PFB on the streets for $1. How do you feel about the word credit?
Sydney: Hm. Slippery. Credit can be good. Credit can be bad. it's mostly just something to fight over!
Lauren: Think about it.
Sydney: Abundance mindset size. Isn't there enough credit to go around? Why do we have to be squabbling over MQLs? Let’s not
Lauren: It's because, you know who did this to us? It was like 12 years ago. Sirius Decisions said that marketing should be producing
Sydney: Revenue.
Lauren: 40% of the pipeline, and so ever since then we've been doing backwards math on how many MQLs we should be producing
Sydney: I mean, what a multi-billion dollar MarTech industry Sirius Decisions created by saying that, because how many tools have been created to attempt to solve this problem poorly?
Lauren: I would like to find that person
Sydney: and smack them?
Lauren: I mean, I was at a large enterprise that had very few clients, but very large clients, and we did some backwards math on 40% of pipeline
Sydney: you can make anything look like anything if you need it to.
Lauren: Sydney we were supposed to create 1,400 MQLs. I'm like, I don't even think we
Sydney: can create 1,400 MQLs. You want to do it? Do whatever you want to make 1,400 MQLs.
Lauren: every new baby born in the next two months is gonna be an MQL. That's the qualifier. Hello, baby! One day you'll be old enough to buy new LED lightbulbs. When they burn out, we will be nurturing you until then
Sydney: Did you get your Gerber life insurance plan? Cause that's, that's your attribution source
Lauren: And when you turn 18, when you turn 18
Sydney: it will be time to replace those LED bulbs. Oh man.
Lauren: longest wait step of all time. Okay? So, yeah. All right. Credit. This is why this is a good idea for us, cause we just ramble forever. All right. My bro, who I think is hilarious, wants nothing to do with me. And maybe you, Jason, also don't know how to say his last name.
Sydney: Raisleger
Lauren: Raisleger. Very funny dude
Sydney: Jason is the creator of MOPs memes
Lauren: Well, Jason's awesome
Sydney: the best.
Lauren: The word that he hates in marketing is simple.
Sydney: Nothing is simple. Nothing is simple. You know what the least simple thing is? The thing that someone's telling you is gonna be simple. Can you just do this? The integration's really simple. You just do it with Zapier.
Lauren: Can you just send this email real quick? It should be a simple one
Sydney: Yeah. You know, the real problem is the word just. Can you just do this real quick?
Lauren: Oh you know I think that somebody, yes Carey actually responded. I knew someone in the advertising field that banned the word just. It's just a simple data value change, just a quick email campaign
Sydney: Just a simple program. Just a quick, yeah, no, nothing is just
Lauren: Just a quick podcast.
Sydney: It's just a little pp work.
Lauren: just a short pp
Sydney: we can subcontract through another subcontracted agency cause it's just a little extra pp work. No problem.
Lauren: Wrong
Sydney: wrong.
Lauren: If someone ever gives you that idea, run.
Sydney: Until you're creating three times, the pp work for 100 times more pain.
Lauren: But you know what? Sydney will continue to get a paycheck while I don't.
Sydney: Well, Lauren's in Israel for a month.
Lauren: My payday's coming. My petty's coming. All right, so. My two friends, Anna Leary and Loren Posendek have used the word blast
Sydney: god, I hate this one. This is my least favorite marketing word. I hate it so much. I actually think this is a trigger word for me because, at one of my early jobs when I first used Marketo, my boss used to say email blast all the time. She'd be like, we're just gonna send a blast out to the whole database. And it was a database of like a million people. Well we operated as like an agency, anyways it was like, yeah we're just gonna send a blast out for our whole database for this webinar. No one wants these shitty emails. If you are calling it a blast, it is a shitty email. Just blast it out, load it up.
Lauren: Just throw spaghetti on the wall and see what sticks.
Sydney: blast implies a certain amount of force
Lauren: Just blast. spaghetti all over the wall. See, there have been a lot since they originally said we should look over these. Pivot is a good one, vanity metrics, attribution. Lots of attribution, but you know what, Carey does a lot of attribution. I like attribution. I don't like credit
Sydney: Yeah. Attribution is fine. Credit is bad.
Lauren: All right. Someone said, not a word, but any acronym
Sydney: Oh, that's a good one. There are a lot of acronyms in MOPs. MQL, SQL, TAL, XYZ.
Lauren: MOPs, hello!
Sydney: That's not an acronym, well it's an abbreviation. No, I guess it is an acronym. You're right, it's an acronym, Marketing Ops.
Lauren: We are abbreve, abbreve? Abbreviating pvs
Sydney: pv and pp work. Those are both acronyms.
Lauren: I love, that's what I'm saying. I'm an acronym pv. Okay, so everyone lists words, except for Mike Rizzo. He says, I have an entire thing about why credit is not a bad word.
Sydney: Read through it Mike,
Lauren: Come on, Rizzo. What's your word, bro? What's your word? We'll read your LinkedIn post later about the entire thing. I'm just having fun. Poking fun. So actually, I think he's gonna be on the podcast soon, or we're gonna be on their podcasts. Something about podcasts. I think we'll just have to ask our coordinator about that
Sydney: our coordinator? should we?
Lauren: If you would like to be our podcast coordinator, please email me at lauren @ emmieco dot com and we will get that setup for you, for me, for us.
Sydney: Dear Fiber, can that person who cleaned out that guy's email inbox, do some pp work for us?
Lauren: All right. Oh, Courtney. Courtney, you said drip. Yeah drip's kind of like nasty to me. It's kind of like, you know, I don't mind the word moist, but I know many people do. Drip.
Lauren: Drip is bad for me. Mm-hmm. Drippy
Sydney: don't mind drip so much because I think that it means people actually understand what they're getting a little bit more. I think that the way Marketo does nurture is so confusing compared to the way that everyone else does nurture and Demand Gen marketers think about nurture the way that Iterable does it, and Eloqua does it, where you can have like this whole complicated flow chart. Yeah, and Marketo is a drip with some amount of customization. I don't think it's a bad setup. I just don't think it's how people think about it. So when someone tells me drip, at least I know that they know what they're getting here.
Lauren: They know what they're talking about. I actually just recently had a client workshop on building a nurture, and they were very used to using HubSpot, which is similar. And so I was like, you can keep calling it drip, and thinking of it that way and mapping it out this way, but I just want you to know that when you see it in Marketo, it will look nothing like this. It may not even operate exactly like this, if this is helpful for you, but I do think people get a little bit too in the weeds with like, okay, let's wait two days and then four days
Sydney: then I want them to wait three days and then get email one. Except if they respond to this ad, I want them to wait four days and skip email one and get email two. I'm like, well, we can, we can build it this way, however. I think that maybe you are over complicating this and not thinking about it.
Lauren: Mm-hmm. It's just a simple drip
Sydney: It's just a simple drip. It's just a little extra pp work
Lauren: It's just a little extra moist emails.
Sydney: we have to be done.
Lauren: We're getting rambly. All right. See you on the next episode! Bye!
