Explore our blog by category
22 Things Bamboozling Your Marketing Attribution Data
Banging your head against a wall on marketing attribution? Here's 22 things that might secretly be bamboozling you (and how to talk to your boss about them)
What is it that you do exactly? ft. Mike Rizzo of MarketingOps.com
The man, the myth, the legend.... Mike Rizzo of MarketingOps.com! Join Sydney Mulligan and Lauren Aquilino as they discover how Mike first got into Marketing Operations, HubSpot, and community building. Then, hold on tightly while they move REAL quickly into some Dick's Sporting Goods lore which sends Lauren into a fit of laughter from which she cannot recover. Sydney goes on to share her love of working retail as well.
Spilling the Tea on MOPs, Work Husbands, & the British Lexicon ft. Emily Poulton of EMMIE Co.
In this episode, Sydney Mulligan and Lauren Aquilino host their gal pal from across the pond, Emily Poulton. Learn how these three friends met and how Emily got started in Marketing Operations. Find out which colleagues she randomly got MATCHING TATTOOS with (her first, ever!) and who she hopes to work with again in the future. You'll hear more about cats, pants, Mean Girls the Musical, and of course just lots of laughing. Emily has joined EMMIE Collective as a consultant and leads our European operations. We love you, Em!
Jamie Hunter: a tenacious problem solver joins the collective
Meet Jamie, a freelance Marketing Operations consultant based in Montana with a passion for solving problems and helping organizations succeed, as well as for the great outdoors. Jamie has always been drawn to the consulting path, and she found a perfect match in EMMIE, a female-led agency that prioritizes flexibility, wellness, and work-life balance.
Canadianity and Consulting ft. Mike Macfarlane of 3MG Marketing
Join us for a trip to the great white north to visit our very favorite Canadian, Mike MacFarlane of 3MG Marketing. Listen in to hear Mike's hot takes on Tim Horton's, his favorite wrestling subreddits, and why Sydney is not allowed to do any graphic design work ever.
Rachel Squire: a data-driven dynamo joins the collective
Rachel Squire is living the dream. As a Marketing Operations consultant with a specialty in analytics, she gets to work with a variety of companies, work from home as a freelancer, and spend time with her three-month-old daughter. Oh, and did we mention she's based in the Pacific Northwest and loves the outdoors?
Nikki Ferrito: a Salesforce powerhouse joins the collective
Nikki Ferritto is a Salesforce Certified Administrator and Sales Cloud Consultant with a decade of experience with the Salesforce.com platform. She also runs her own business OliveMe, a handmade, all natural skincare line.
PFB Urban Dictionary 1.0 | The Worst Words in Marketing
Join the gals of Pretty Funny Business as they explain words from their lexicon that may leave you scratching your head. Find out more about the NSFW term for being obsessed with something, the worst part of working for a typical agency, and how admin work makes us laugh and spend some extra QT together.
Pretty Funny Business Trip | NYC fka Little Tiny Wieners
In this episode, Lauren lays down her predictions for 2023 while Sydney reacts in real-time. Then, the two hosts recap a business planning trip to NYC gone awry due to bubbles on bubbles.